Infiniti 

Dashboard Design

仪表盘 封面.jpg

Project Info  Individual Project @ Ergonomics Class

My Roles   User Researcher & Visual Designer 

Date   Oct, 2015 (one-week project)

 

product orientation.jpg

It is predicted that in 2040, we will live in an era of electric vehicles. To transform from gasoline energy to electric power, many automobile companies will begin to introduce hybrids in the near future. However, there is a stark gap between the dashboards of conventional energy cars and the new ones. In the Ergonomics class, I was asked to design a new dashboard for Infiniti, applying for its hybrid vehicles.

 
 
 

Audi TT 2015

BMW i8 2015

Cadillac ELR 2014

Tachometer + Speedometer + Fuel Gauge + Navigation

✔️ Excellent navigation display

❌Weakened driving information

Tachometer + Speedometer + Battery + Fuel Gauge + Navigation

✔️Vividly 3D UI design

❌No navigation function

Speedometer + Battery + Fuel Gauge + Navigation

✔️Balanced navigation and driving information

❌Insufficient quantitative display

 

Infiniti is a relatively new brand which was created in 1989, presenting its image as unlimited possibilities of living life. Congruent with the Infiniti's design philosophy, Dynamic Adeyaka, I created a mood board to pursue the fluent, natural and vibrant feeling in my design.

mood board.jpg

 

speed and battery.jpg